← ETSCH / Project detailsTry managementFictional brand · Interactive concept
slowday

Coffee for the everyday ritual.

Good mornings,
on repeat.

A familiar favourite. Something a little different. Find the coffee that makes your morning yours.

Find your coffee
Slowday coffee bag and ceramic cup in morning light
Whole bean or freshly ground✳A cup for every kind of morning✳Fictional store. Real interactions.

The coffee shelf

Meet your next favourite.

Illustrative prices in EGP.

Everyday blend

340 EGP

Chocolate · hazelnut · caramel

Sunday filter

420 EGP

Peach · bergamot · honey

After hours

380 EGP

Cocoa · almond · brown sugar

A better everyday cup

Less guesswork.
More good coffee.

Start with a simple ratio, then adjust to taste. Pick your method and the number of cups; we will do the measuring.

31grams of coffee
+
500ml of water

Medium grind. Wet the grounds, wait 30 seconds, then pour slowly.

The Slowday idea

Make a little
time for yourself.

Slowday is a fictional coffee brand built around one simple idea: an everyday ritual can still feel special.

This store is a working design concept by ETSCH. Explore the coffees, choose a grind, build a bag and try a demo checkout. No money changes hands and no real order is created.

See how ETSCH built it

A few coffee questions.

Which grind should I choose?

Choose whole bean if you have a grinder. Filter suits pour-over brewers; espresso is finer. A French press works best with a coarser grind.

How should I store my coffee?

Keep the bag sealed in a cool, dry cupboard, away from light and strong smells. Grind just before brewing when possible.

Can I place a real order?

No. Slowday is a fictional portfolio project. The shopping bag and checkout demonstrate the flow without payment or shipping. Demo orders appear in the local management view.

Everyday blend

A rounded, comforting cup that feels at home with milk or on its own. Our starting point for an unhurried morning.

Origin (concept)
Brazil + Colombia
Taste notes
Chocolate · hazelnut · caramel

Sunday filter

A light, floral filter coffee with a sweet finish. Brew slowly and give the cup a moment to cool.

Origin (concept)
Ethiopia
Taste notes
Peach · bergamot · honey

After hours

A full-flavoured decaf for the cup you want after dinner. Rich, mellow and especially good as a flat white.

Origin (concept)
Colombia · decaffeinated
Taste notes
Cocoa · almond · brown sugar

Your coffee bag

Your bag is empty. Find a coffee you like and add it here.